It’s here! 🚨🚨 We’ve partnered with Influencer Marketing Trade Body to bring you the most up-to-date influencer marketing salary benchmarks, benefit trends and employment insights for brands, agencies and platforms. 💰 What are influencer marketers earning in 2025? ⚖️ Is salary satisfaction improving? 🏡 Are remote and hybrid roles still the norm? Our data might surprise you 👀 Get your FREE copy today → https://lnkd.in/eMdcMyKY #InfluencerMarketing #SalaryTrends #MarketingCareers #IMTB #InfluencerIndustry #RemoteWork #HybridWork #MarketingInsights #CareerGrowth #SalaryBenchmarks
SUMO
Staffing and Recruiting
London, Greater London 165,877 followers
SUMO | Creator Economy & Talent Management Recruiters
About us
We are SUMO & SUMO Talent 💚⚡ Specialist recruiters for talent management and the creator economy, connecting top industry professionals with leading agencies, brands, and creators. Our Expertise: • Talent Management – Digital/Influencer, Broadcast, Literary, Sports, Music & Comedy • Creator Economy, Social Media & Influencer Marketing Hiring? Looking for your next career move? 📩 Get in touch → hello@sumo.london 🌍 www.sumo.london
- Website
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https://sumo.london/
External link for SUMO
- Industry
- Staffing and Recruiting
- Company size
- 11-50 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Social media, Influencer, Influencer marketing, Talent management, Celebrity, Creative, Design, Digital Marketing, Entertainment, Creators, Ecommerce, Performance Marketing, Paid Social, Production, Video, PPC, Content Marketing, and creator economy
Locations
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Primary
3 Broadway Buildings
Elmfield Road
London, Greater London BR1 1LW, GB
Employees at SUMO
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Nick Brand
Director & Founder -SUMO & SUMO Talent Management
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Bryan Valenzuela
Lead Generation Specialist
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Dan Sibthorpe
Recruiter - Influencer Marketing at Sumo
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Georgie Robe
Managing Director of SUMO Talent & SUMO | Recruiting in Talent Management, Influencer Marketing, Social & the Creator Economy
Updates
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↓ GET YOUR FREE COPY TODAY ↓ We've teamed up with the Influencer Marketing Trade Body to launch the most up-to-date salary benchmarks and employment trends in the influencer marketing space. 💸 What’s the average salary in 2025? ⚖️ Is salary satisfaction improving? 🏡 Are more companies shifting back to full-time in-office? Whether you're brand-side, agency-side or platform-based, this report is packed with insights you’ll want to see. Grab your FREE copy here → https://lnkd.in/eMdcMyKY #InfluencerMarketing #SalaryTrends #IMTB
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CREATOR NEWS | From Viral Creator to Creative Director 👀⚡ ↓ Jake Krantz, the creator behind viral moments like the “You Too” trend, is stepping into a new chapter as Creative Director at Doing Things. With 4.5 million followers and over 100 million monthly impressions, Jake’s transition from collaborator to full-time leader reflects the growing role creators are playing in shaping brand narratives. Doing Things Media known for brands like Overheard, Recess Therapy, and Bob Does Sports, is doubling down on original, creator-driven storytelling. CEO Reid Hailey Jr. says: “Jake is a trendsetter who dominates video meme culture and has an unparalleled talent for blending humour and storytelling in ways that resonate deeply with audiences.” We're excited to see what’s next for Jake and the team at Doing Things 💛 #jakekrantz #contentcreator
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📢 🚨 Calling all creator economy professionals!! 🚨 📢 On the hunt for your next opportunity? Thinking about making a move? We've got a fresh batch of exciting roles in this week 👇 → Ready to apply? Submit your CV here: https://lnkd.in/ekCF593g → Know someone perfect for one of these roles? Refer them here: https://lnkd.in/e2DYJ5yv #CreatorEconomy #nowhiring #jobsearch #influencermarketing
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FRIDAY ROLE ROUNDUP 🔁 Looking for your next move in social, talent or creative? We've had some very exciting opportunities come in this week 👀 📍 London-based roles 💼 Hybrid & in-office options Submit your CV here to apply for any of these roles: https://lnkd.in/ekCF593g #recruitment #socialmedia #talentmanagement #creative
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The cookies 𝘢𝘭𝘭 𝘰𝘷𝘦𝘳 your feed right now 🍪🥛🩷🍦 Every week Crumbl drops a fresh batch of cookie flavours. This week? a collaboration with the Kardashian Jenner Family. Each sister (and momager) has a signature flavour that reflects their personalities. The already viral cookie brand has done it again, socials are packed with taste tests, reviews, and aesthetic unboxings from some of the biggest creators. So why are Crumbl's collaborations 𝘴𝘰 good? Because they know how to tap into a ready-made fanbase - whether it’s celebs or nostalgic treats AND and they keep it exclusive. This means... 1. Instant exposure 2. Tons of social shares & media coverage 3. Major FOMO Crumbl, the UK is waiting. Impatiently. 🥺🍪 #crumbl #kardashians #marketing #socialmedia #contentcreators
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We can 𝘣𝘢𝘳𝘦𝘭𝘺 contain our excitement for Coachella this weekend 🌵🎡🌈 Over the years, the festival has delivered some iconic moments, with the creator economy booming, we’re expecting even more this year. From head-turning fashion to full-blown brand activations, Coachella has become a living case study in how the creator economy has evolved: 🎟️ 2016: Free tickets and gift bags ↓ 🏡 2018: Full brand activations and creator houses ↓ 📱 2024: Multi-platform content strategies, contracts, and six-figure partnerships ↓ 👀 2025: What's next? Now, creators are flying in with full teams - photographers, managers, and glam squads, all ready to shoot real-time social campaigns. Coachella is more than just a festival, it's a business trip for today’s top creators. For talent managers it's the result of serious planning, negotiation, and creativity. Which creators will you be watching this weekend? 👀 #Coachella2025 #CreatorEconomy #InfluencerMarketing #TalentManagement
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NEW INSTAGRAM FEATURE COMING SOON?! 👀✨ Instagram is testing locked posts that can only be viewed with a secret code. This new feature could give creators and brands a way to share content just with those who have the code – offering a more personalised and controlled way to connect with specific audiences. What this could mean: 📸 Tailored, personalised content 🤝 Stronger community connections 🔒 Exclusive drops, early access & gated content experiences #instagram #meta #socialmedia #contentcreation
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It's that time... your weekly creator economy roles are here 🚨 Know someone perfect for one of our roles? Send us a referral! If they’re hired through us, we’ll say thanks with a £250 gift card to Nobu Hotel London Portman Square 🍣💚 Submit a referral here - https://lnkd.in/e2DYJ5yv Community Management Director | £60,000 - £75,000 | Central London Apply > https://lnkd.in/eXb-X8Y8 Social Media Producer (Podcasts & Brands) | £40K - £50K | Central London Apply > https://lnkd.in/eJ8YwNUY Head of Social | £70K - £75K | Central London Apply > https://lnkd.in/e7MTg5Fz Head of Marketing | £60K - £75K DOE | Central London Apply > https://lnkd.in/es-KKr7w Influencer Marketing Manager (Health & Wellness) | £40K - £50K | Central London Apply > https://lnkd.in/eCbQRxAS Content Producer (Podcasts) | £30K - £40K | Central London Apply > https://lnkd.in/edy7S94j #creatoreconomy #socialmedia #influencer #podcasts
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You've heard of UGC.. but have you heard of EGC? 👀 It's official - employee influencers are on the rise in 2025 ✨ More and more brands are jumping onto employee-generated content (EGC) and it’s easy to see why. Genuine stories and experiences = trust and relatability. Net Influencer's latest article by Dragomir Stojkov breaks it down: 👉 https://lnkd.in/eXXUSXzu A few stats that stood out to us: 📱 72% of businesses are using platforms to support employee advocacy 🤖 AI is helping people create content that still feels personal 💰 Some companies spend less than $1 to get someone to click on content shared by employees 🔁 EGC can boost retention and make your brand more appealing to potential hires We've seen it for a while - real people sharing real and honest content wins. The lines between recruitment, marketing and culture are blurring. Are employees part of your marketing strategy yet? #EGC #employees #retention #socialmedia
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